Search Engine Marketing
Search Engine Marketing (SEM) is a type of internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs). SEM involves the use of paid advertising, such as pay-per-click (PPC) advertising, to appear at the top of search engine results pages. It also includes the use of search engine optimization (SEO) techniques to improve the ranking of a website in organic (non-paid) search results.
Our Process
Maximize Your ROI with Our SEM Services
Keyword research
planning and execution of both pay-per-click (PPC) advertising campaigns and search engine optimization (SEO) efforts.This include identifying target keywords, analyzing keyword data, prioritizing keywords and using these keywords effectively.
PPC Advertising
Create and manage PPC campaigns on platforms like Google Ads and Bing Ads. This will involve writing ad copy, setting bid prices, and tracking the performance of the ads.
Landing page optimization
Optimize your landing pages for conversions by testing different elements and analyzing data to determine what works best.
Reporting and Analysis
Provide you with regular reports on the performance of your campaigns, including data on traffic, conversions, and return on investment (ROI).
SEM Deliverables
What to Expect from Our Agency
Keyword research and selection
The process of identifying and selecting relevant keywords to target in search engine advertising campaigns.
Ad copywriting and testing
The creation and testing of various versions of ad copy to determine which performs best in terms of click-through rate and conversion rate.
Landing page optimization
The process of improving the design and content of a landing page to increase the chances of converting visitors into customers.
Campaign setup and management
The process of setting up and managing search engine advertising campaigns, including creating ad groups, setting bids and budgets, and targeting specific audiences.
Performance tracking and reporting
The ongoing tracking and analysis of campaign performance, including metrics such as clicks, impressions, and conversions, and the preparation of regular reports to track progress and identify opportunities for improvement.
Competitor analysis
The process of analyzing the online marketing efforts of a company's competitors in order to identify strengths, weaknesses, and opportunities for improvement.
Local SEO
Optimization strategies specific to improving a company's local search results, such as optimizing for local citations and improving Google My Business listings.
Mobile optimization
Strategies for optimizing a website and advertising campaigns for mobile devices, including design and technical considerations.
Remarketing
The process of targeting ads to users who have previously visited a company's website or engaged with its content.
Social media advertising
The use of social media platforms, such as Facebook, Instagram, and LinkedIn, to reach targeted audiences with paid advertising.
Video advertising
The use of video ads on platforms like YouTube and social media to reach targeted audiences.
Content marketing
The creation and distribution of valuable, relevant, and consistent content in order to attract and retain a clearly defined audience, and ultimately, to drive profitable customer action.
Email marketing
The use of email to promote products or services, build relationships with customers, and drive sales.
Conversion rate optimization
The process of improving the percentage of website visitors that take a desired action, such as filling out a form or making a purchase.