Google Shopping & Feed Management Service
Google Shopping and feed management is a service that involves optimizing and managing product listings on Google Shopping, a platform that allows users to search for and compare products online.
Our Process
maximize the effectiveness of your company's google product listings
Setting up and optimizing product feed data
Ensuring that product information, such as titles, descriptions, and images, is accurately and effectively presented in the shopping feed. This may involve formatting the data according to Google's requirements and using relevant keywords to improve the visibility of the products in search results.
Managing product listings
Updating and maintaining product listings on Google Shopping, including making changes to pricing, inventory, and other details as needed. This may involve using tools like Google Merchant Center to upload and update product data.
Setting up and managing advertising campaigns
Creating and managing advertising campaigns on Google Shopping, including setting bids, budgets, and targeting options. This may involve using tools like Google Ads to create and manage campaigns, and using data and analytics to optimize campaign performance.
Tracking and analyzing performance
Monitoring the performance of Google Shopping campaigns and product listings, including metrics such as clicks, impressions, and conversions, and using this data to identify opportunities for improvement. This may involve using tools like Google Analytics to track and analyze performance data.
Google Shopping & Feed Management Deliverables
What to Expect from Our Agency
Product listing optimization
improving the visibility and effectiveness of a company's product listings on Google Shopping, including optimizing titles, descriptions, and images, and using relevant keywords.
Shopping campaign optimization
The ongoing process of improving the performance of a company's Google Shopping campaigns, including adjusting bids, budgets, and targeting options based on performance data.
Product data management
maintaining accurate and up-to-date product data on Google Shopping, including making changes to pricing, inventory, and other details as needed.
Shopping feed audit
A comprehensive review of a company's shopping feed data to identify any issues or opportunities for improvement. This may involve reviewing the data for accuracy, relevance, and formatting, and making recommendations for changes.
Shopping feed troubleshooting
Providing assistance in resolving any issues or errors that may arise with a company's shopping feed data or campaigns.
Shopping feed expansion
Helping a company to expand the number of products it lists on Google Shopping by optimizing new product feeds and setting up additional advertising campaigns.
Product category mapping
Ensuring that a company's products are listed in the appropriate categories on Google Shopping, in order to improve their visibility and relevance to users.
Shopping feed integration
Helping a company to integrate its shopping feed data with other platforms or systems, such as its e-commerce website or inventory management system.
Shopping feed customization
Creating customized feeds or campaigns for specific audiences or market segments, in order to more effectively target and reach specific groups of customers.
Shopping feed analysis
Analyzing a company's shopping feed data and performance data in order to identify trends, patterns, and opportunities for improvement.
Shopping feed training
Providing guidance and training to a company's staff on how to manage and optimize their shopping feed data and campaigns.